I AM AMERICA (AND SO CAN YOU!)
By STEPHEN COLBERT

Grand Central Publishing, 2007
ISBN: 978-0446580502
240 pages; Hardcover
GENRE(S): Nonfiction, Humor

Reviewed by Jen Penkethman

I wonder if Stephen Colbert ever gets tired of "Stephen Colbert," the rock-brained pundit who shouts from his desk every weekday night. The host of the crazily popular Colbert Report wags his finger, dances from his desk to the interviewing chair, and sometimes gets so involved in warming up his audience that he breaks his wrist. Clearly, it takes a lot of energy to pretend to be a moron because Colbert—the real Colbert—does it so well.

Colbert's new book, I Am America (And So Can You!) has plenty of energy but is somewhat short on Colbert's characteristic wit. The purpose of this book is to convince readers that "Stephen Colbert" is America. How can you be more American, too? Just agree with everything he says. The book functions like an encyclopedia of all of our hero's thoughts (I'm sorry, "gut feelings"), organized into chapters that cover all the important topics, such as "Race: Fact or Fiction," "Old People," and "Religion: Accepting Jesus as My Personal Editor." Most information in these chapters is conveniently condensed to short paragraphs of three lines or less (Colbert's take on Iraq: "God won the War. He just doesn't occupy very well."). Every once in a while a "regular citizen" will express his/Stephen's opinions in sections called "Stephen Speaks: A Chance for Average Americans to Agree with What I Think."
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Those sensing the monotonous megalomania have a good idea of how the book works. "Here's the dirty little secret," Stephen writes in the introduction. "When the cameras go off, I'm still talking. And right now, all that opinion is going to waste, like seed on barren ground. Well no more. It's time to impregnate this country with my mind." If only this book had been impregnated with the complicated blend of irony, innuendo, and farce that the show is so popular for delivering; but, in the writers' defense, it's probably impossible to deliver this on the page.

On the show, Colbert the comedian is skilled enough to keep the character from becoming one-dimensional. Of course, a large part of the humor lies in the fact that "Stephen Colbert" is so single-minded, with exactly one opinion on every subject. But stupidity often has its own special cleverness, and Colbert (the real one) plays off the words of his guests to deliver comebacks and one-liners during interviews that one wouldn't necessarily expect. In his book, he's true to form but with outrageous opinions that fans somehow will already see coming. There are jokes aimed at some typical targets—Tucker Carlson, James Carville, and Charles Darwin—but with very little commentary on specific political issues. There's nothing like the moment when, while interviewing Lynn Westmoreland, who advocated placing the Ten Commandments in the Senate and House of Representatives, Colbert asked the Congressman to name the Ten Commandments, and a flustered Westmoreland was able to recite two of them. The book lacks this thrilling immediacy of mocking the people whose ideas are currently taking center stage in the country's events.

There are a few points in the book where the layers of irony reach a kind of double-negative and produce ideas with which most readers would agree. From the chapter called "The Media": "The greatest threat facing America today…is the national news media." Although most people wouldn't necessarily call it a threat, some may agree that it's a problem because it's clogged with unimportant stories meant to sell products or hype up TV shows. Not that the book is just a commercial for the show (we hipsters would be too savvy to fall for that), but I do think that its makers did not fully realize how much fans have come to expect out of The Colbert Report.

The greatest irony of "Stephen Colbert" labeling himself a "hero" is that viewers actually do see Colbert as a hero. On his show, he feints right when beneath the humor he's actually feinting left, and those who notice the hidden meaning really do look up to this comedian as a figure of truth. If we couldn't trust Colbert to make fun of the right people for the right reasons, the show would be terrible. Whether or not anyone intended it, the Report has attained a level of importance from which the book, with its inane sidebar puns, can only detract. However bizarre it is, many people in younger generations actually watch The Daily Show and The Colbert Report for their news, and there is almost no serious satire in the book whatsoever—just jokey jabs at science and immigrants.

The author photo of "Stephen Colbert" on the book's back flap depicts him as a green Hulk-like character, standing on a bear which he has stabbed with the butt of an American flag. But look at the last page of the book: a photo of Colbert at the White House Correspondent's dinner, looking casual and in full showy comedian mode; he is comfortable and sarcastic while Bush looks on with blurry disapproval, seeming to shake his head. Who wouldn't see this comedian as a hero, standing five feet away from the figure so many love to hate, making jokes at his expense, in his face? Is Stephen Colbert ever going to top that? Probably not, unless he actually wins his bid for president in the 2008 election. In that case, we'd better hope we've elected Stephen Colbert, and not "Stephen Colbert," the character depicted in this entertaining, but one-dimensional book.

(November, 2007)

 

 
     

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