THE ADVENTURES OF GRANDMASTER FLASH
By GRANDMASTER FLASH with DAVID RITZ

Broadway Books, 2008
ISBN: 9780767924757
272 pages; Hardcover
Genre(s): Nonfiction, Memoir, Music

Reviewed by Kyle Olson

It's safe to assume that most people have at least heard of Grandmaster Flash. Considering that Grandmaster Flash essentially invented the concept of the modern hip-hop DJ, ushering in an entirely new form of music, it is completely appropriate and deserved that his name should be well-known. Now, the godfather of DJs has sat down to write his memoir to fill people in on the rest of his adventures.

The Adventures of Grandmaster Flash sums up the life of Mr. Joseph Saddler from his youth in the Bronx through the writing of the book. It covers his time as essentially an orphan at the Greer School in Upstate New York, his forays into electronics and vocational high schools, building his first sound system, collecting records, playing shows in the park, inventing the art of beat-matching and "cutting," forming "Grandmaster Flash and the Furious Five," and all the trappings that come with such fame.

The book does, sadly, suffer from those fame-trappings. If one were to take a moment to guess the type of events and conflicts that would be present in a music memoir, one could probably guess exactly what happens in Adventures: the same stuff that happens in every music memoir. Of course the record company is going to be shifty and screw over the band on publishing rights and writing credits. Of course the sudden burst of fame, taking Flash from the South Bronx in 1975 to international fame, is going to spur him to drug use. Of course there's going to be a scene where he lives through rock bottom. Besides, if he didn't live through rock bottom, he wouldn't exactly be writing the book now, would he?

In addition to these clichés (if someone's life events can be considered cliché), his co-writer doesn't appear to be doing Flash any huge favors, either. David Ritz is something of a professional celebrity translator, grabbing the fire hose of someone's celebrity and attempting to direct it into a book. A good portion of his writing career has been devoted to co-authoring memoirs for the likes of Etta James, B.B. King, and the Neville Brothers. And filling out nearly the rest of his catalog are biographies of other famous R&B/soul musicians. This being said, it is safe to assume that the publishing companies know that he is capable of making a readable, entertaining product.

Sadly, like the record company's go-to people for making "hit" albums, his style is accessible to a fault. He tries to keep Flash's personality present in the book, but the writing is full of gimmicks, isn't terribly nuanced, and is clearly intended for the lowest common denominator of reader. This way, the memoir can attract the type of reader who doesn't really like books but is interested in their favorite celebrity. While Ritz has attempted to keep Flash's narrative voice intact, sentences like, "This new scene is weird, it's different, but I don't have time to reflect: I gotta spin," come across as almost laughable—more like a bumper sticker than what Flash would actually say. Additionally, the emotions are largely telegraphed, relying on "That made me feel…" as opposed to having the skill to show how he felt through actions, or giving the reader credit to not need it spelled out.

That being said, it would be easy to believe that this is not an enjoyable book. Thankfully, The Adventures of Grandmaster Flash is partially rescued by Flash's undying and very real love for what he does. His passion and excitement about music can't help but pull in the reader. As often as Ritz allows emotion to be spelled out for the reader, this is not the case with Flash's music appreciation. Through his "adventures," the reader has little doubt as to how important a role music plays in his life. Digging through South Bronx garbage and abandoned, burned-out cars to find electronic components and speakers to build his own sound system, walking all the way to the Harlem River to see DJ Kool Herc spin records for the first time, dragging his ratty sound system to a local park and making deals with gang members just for the opportunity to share the music he loves with people, expressing gratitude for the opportunity to do what he loves and to put a smile on someone's face by sharing his love of music, hearing the next generation of hip-hop from Eric B. & Rakim and Public Enemy, knowing that what he started is building and growing and becoming more important. Those adventures are what sells the reader on Flash's love and keeps them engaged with the book despite its lackluster writing.

The Adventures of Grandmaster Flash may read over-simply, and a good portion of its subject matter may be extremely well-worn territory, but it is still capable of delivering an entertaining (albeit light) product for anyone interested in modern music history. It is certainly a marred and imperfect package for such a story, but it is meant to be entertaining, and it succeeds in that goal. The book's lightness makes it a bit like literary pop music, but it certainly is not without its merits. And it's hard not to cheer for someone who is so passionate and embodies the rags-to-riches story through his hard work and ability. With the exception of his peak-of-fame drug problem, and his unusual, unapologetic way of impregnating women like it was something to do, Flash has lived an honest life of reveling in the pure enjoyment of music and the unadulterated joy of sharing that love with people all over the world. Luckily for the book, there's going to be a part of any music fan that can relate to Grandmaster Flash's delight in the ability of music to create a good time.

(July 2008)

 

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